Maybe it sounds disgusting...okay, it does - but your body LOVES digusting.
Fish Oil may not be the most appetizing thought, but it's packed with long-chain fatty acids (EPA & DHA are two of them), another thing your body loves. The fatty acids contained within Fish Oil, Omega-3's, provide too many functional benefits to list.
Sure, you could eat fish, but you would have to load up on it. These concentrated Fish Oil softgels are more convenient and nutrient-packed. And for the non-fish eaters...to eliminate the fishy taste that's usually associated with these products, ON slapped on an enteric coating.
As a dietary supplement, take up to 6 softgels spread evenly throughout the day. Start with 1 softgel with breakfast, lunch, and dinner and adjust as necessary.